Where is the Startup folder in Windows 8?

In Windows 8 and 8.1 the Startup folder is difficult to find. It's a shame because of course you might want to add a shortcut there so that every time you start your computer a program loads automatically. After all, since Windows 95 we've been adding shortcuts to our Startup folder! 

Here's a quick way to get the Startup folder:

Press Win-R (press the Windows key, keep it pressed and press R)

The Run box will appear on the screen...

Enter the following:

shell:startup

Click OK

You'll see the Startup folder in Explorer :-) 

NOTE: This should also work in other version of Windows.